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August 2, 2013
By: TOM BRANNA
Nivea has launched “Style, Uncapped,” a customized lip care design campaign to celebrate consumers’ personal style. Through its micro site, StyleUncapped.com, the Beiersdorf brand is giving consumers the opportunity to design and purchase their very own lip care caps and customize every kiss occasion. In addition, Nivea is partnering with leading fashion designer Rebecca Minkoff, who has created a limited edition design, inspired by her spring 2013 collection, which is also available for purchase on the site. Consumers can choose from more than 400 patterns and symbols, including Minkoff’s design, and an array of colors when creating their caps.
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